About

We believe in people.
We believe in creating.
We believe in the future.
We believe in US.
Now, it is all ABOUT US.
Together.

This story is about me, about you… it is About Us.
Israeli design has been world-renowned for decades.
Now, we are telling our story through design together,
sharing our creations with our people across the world.

About Us by Karina is a non-profit initiative promoting
and supporting Israeli designers.
It was born during the hard days of the “Swords of Iron” War,
with the wish to help and a strong belief in the local talents
and what they can offer internationally.

Karin Laufer Dayan is an entrepreneur and a people lover.
For years, Karin has supported local designers on different platforms and communities, such as ‘Karina’ & ‘About Us’ – helping them to get the right exposure and promoting sales in the Israeli market.

Rotem Verskain has been in the fields of Business Development and Marketing for fashion for over 15 years and has helped build Israeli fashion brands abroad. Today, she found it the right time to scale up and help more local talents, exposing them to the right audience globally.

So, you are welcome to the promised land
of design and creation.
The best minds of Israeli designers curated together,
giving you a special experience of style and meaning.

BECAUSE NOW IT IS ALL ABOUT US.
Thank you.